Електонната търговия е концепцията за извършване на търговски дейности през електронни медии, която се появи с глобалното използване на интернет след 1995 г.
Целта на електронната търговия е да доставя продукти и услуги на клиента бързо и безпроблемно. По този начин, докато продавачите увеличават своя пазарен потенциал, купувачите се възползват от богат избор от продукти, ясна информация за продукта, разумни цени и възможности за качествена доставка.
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